Branded overlays and sponsor logos: a setup checklist

When a guest shares their booth clip, your branding rides along to their entire network for free. That organic reach is usually the highest-ROI part of an activation, but only if every frame is on-brand. Here is the checklist to send your vendor ahead of the event so nothing is improvised on-site.

Brand assets to send

• Logo files in vector (SVG or EPS) plus high-res PNG with transparent background.
• Brand colors as exact hex codes, not “our blue.”
• Fonts or the closest licensed equivalents.
• Any sponsor or partner logos with their approved lock-up and sizing rules.

Decide the on-screen treatment

• Intro and outro: an animated logo bumper at the start and end of each clip.
• Persistent overlay: a subtle logo or frame visible the whole video.
• Hashtag and handle: your campaign hashtag baked into the clip so shares are trackable.
• Music: on-brand, licensed audio that matches the energy.

Multi-brand and sponsor events

If multiple sponsors share the activation, agree the logo hierarchy in advance: who is primary, who appears in the outro, and how partner logos are sized. Getting sign-off before the event avoids awkward on-site negotiations.

Approve a test clip

Always review a sample clip with the final branding before doors open. Two minutes of review prevents a typo or wrong color living on hundreds of shared videos.

We provide a proof clip for sign-off and keep your assets on file, so your next event is even faster to set up.

Related guides

• 360 booths for corporate events and activations
• How to capture leads from a 360 booth
• Drive trade-show traffic with a 360 booth